This Chew project by artist Slink breathes new life into the overlooked spaces of London's urban landscape. Inspired by the common sight of discarded chewing gum on city streets, this initiative transforms an often-ignored nuisance into oversized, colorful art installations. Strategically placed beneath the bridges of Southbank, Shoreditch, Elephant and Castle, and Borough, these eye-catching pieces put a whimsical spin on traditional graffiti.

The goal isn’t just to beautify the city; it’s to provoke thought about the everyday objects and habits that shape our urban environment. What we often dismiss, like chewed gum stuck to the pavement, can be reimagined into something striking and meaningful.

Someone recently asked,

"Why are you doing this?" I shrugged and said, "Dunno."

But after thinking about it, I realized this project is about giving overlooked things their moment in the spotlight. Chewing gum may be small and insignificant to most, but it’s a part of our everyday lives.

This project is about finding beauty in the unexpected, turning something as mundane as discarded gum into something captivating. There’s a unique intrigue in spotting art in unexpected places, like under a bridge. It makes you wonder how it got there. It’s an infrathin moment—a subtle confusion that makes you stop and think, "Wait, what?"

So, keep your eyes peeled for more giant chews popping up around London..